The Line In Design is a Canadian design exhibition that features two Canadian designers Jay Wall and Glenn Fretz. Promotional collateral was created to promote the event. The primary element used was the logo mark which consists of an L and D combined into a single stroke; this was repeated using different colours to dramatize the movement. Yellow was placed last because it is the most contrast between the black background and balances with the first white element. This motif was repeated and transformed to fit the space appropriately.